Communications

Worcestershire County Council

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Marketing & Communications Unit: Our main services

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The Marketing & Communications Unit is responsible for a wide range of services, which is gradually becoming wider as we reduce duplication to save money across the council.

Some of our key functions, in no particular order, include:

Media relations

Marketing

Internal communications

Publishing

Corporate identity

Supporting County Councillors

Supporting staff

Our Marketing & Communications Strategy This is a link to a PDF file. (226.77 KB) sets out our plans and approach for the years ahead.


Media relations

The Online Press Office tells you all you need to know about the breadth of our media work, and provides helpful information and contacts for journalists.

Contact: See Online Press Office


Marketing – the full service

Our team members work on a dizzying array of marketing campaigns and projects, leading some and supporting colleagues to deliver others.

To illustrate the variety of subjects we turn our hands to, we’ve recently worked on campaigns for libraries, highways, business continuity, youth music and support for older people – and that’s just a snapshot!

We co-ordinate our team’s resources to provide a full service approach where necessary, including strategic planning of campaigns, media relations, stakeholder involvement, events, publishing, advertising and even training by arrangement.

Contacts: Kirsten Dally or Carole Thatcher

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Internal communications

Our Space

Keeping in touch with our staff, and hearing what they have to say, means that we manage quite a few different channels.

Our e-magazine Our Space has received great feedback (and saved lots of money by going electronic), our staff intranet is updated with new stories every day and we’re always on the lookout for new ways to help staff stay up-to-date and in touch.

Contact: Carole Thatcher

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Publishing

WoW

Our main magazine for residents, Word on Worcestershire (or ‘WoW’ for short), is prepared and published by the team, as well as a number of other key documents such as the 2008 joint Council Tax Leaflet.

We’re currently exploring the whole council’s publishing and we have ambitious plans to raise quality, achieve greater accessibility, improve co-ordination of channels and make better use of taxpayers’ money.

Contact: Tom Preston

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Corporate identity

We launched a new Brand Book in November 2007. You can view the Brand Book online, or download it, alongside more information about our identity.

Contact: Tom Preston

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Supporting County Councillors

We keep County Councillors informed about what’s happening in the council, and we help Councillors to share that information with their communities. Our unit has embraced the idea of Community Leadership and is taking steps to make it happen… moreso.

Contact: Ann Statham

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Suppporting staff

Our staff intranet features a Marketing & Communications Toolkit for colleagues at all levels to use. It offers advice, practical information and useful resources such as consent forms for photography and DVD production. One of the team's most important roles is support and guide our colleagues throughout the council by being our very own 'centre of excellence' for marketing and communications.

Contact: Kirsten Dally

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Back to main Marketing & Communications Unit page

Page Information:
Last modification: 08:48:44, 21st November, 2008 by Tom Preston
Review date: 19th November, 2008
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